ProductApr 28, 2026· 4 min read
Why Founder-Led Product Wins in Vertical Software
PMs are great, but in vertical SaaS the founder's pattern-matching is the product. Here's how to keep them in the loop without becoming a bottleneck.
Bhishan
Founder, Impact Foundry
Product
In horizontal software, professional PMs win. In vertical software — where the customer's domain is everything — founder-led product almost always beats committee-led product. The trick is building processes that scale the founder's judgment without scaling their hours.