White Tiger Qigong
How we rebuilt the entire digital platform from legacy tech, stabilizing performance during peak event seasons and simplifying the product portfolio to drive higher conversions.
The Challenge
White Tiger Qigong was running on a decade-old platform held together by patches. Event registration would buckle under load every retreat launch, and the catalog had grown to 200+ SKUs with no clear navigation.
Conversion rates were declining despite growing traffic, and the team was spending more time firefighting than building.
What We Built
A complete digital rebuild on a modern stack — Next.js, Stripe, and a headless CMS. We rationalized the product portfolio, redesigned the event funnel, and added an instructor-led content layer. Launched in 14 weeks with zero data loss.
Event Funnel Rebuild
Streamlined registration handles 10x peak load with no manual intervention.
Catalog Rationalization
Reduced 200+ SKUs to a curated 60, with clear pathways for new students.
Headless CMS
Instructors publish content directly — turnaround dropped from days to hours.
Performance
LCP under 1.2s globally; 55% lower bounce rate within a month of launch.
Our old platform was killing us during launches. Impact Foundry rebuilt the whole thing in under four months — registrations more than doubled and we haven't had a single outage since.
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